Aligning Visuals and Voice for Your Brand
Photo: Cecilie_Arcurs from Getty Images Signature Your brand identity is like your online handshake—except instead of a quick “Hi, nice to meet you,” it’s more of a “Hey, look at me, I’m unforgettable!” But let’s face it: a lot of brands are giving limp handshakes. If your visuals and voice don’t match, it’s time for …
