Website evaluation is a process that Jameela Adams At Your Services uses to assist clients in deciding if they need to overhaul their site or just a few tweaks. To do a recap, in parts one and two, we learned about how to make sure your website is cohesive and aesthetically pleasing, ensure that there are no broken links, create a sales funnel through a CTA, and finally, make sure you do not have a misguided URL or the dreaded 404 error.
In part three, we’ll discuss how your content can affect the traffic to your site and how SEO, search engine optimization, and keywords can play a significant role in how your website ranks. We’ll also discuss how building a social media following can increase traffic to your website.
Let’s first start with content. Do you have a blog that features your products and services?
You establish yourself as an expert by having a blog about your business and its products and services. Blogging allows you to share your knowledge and expertise with a broader audience. By creating valuable content that educates and informs your readers, you can position yourself as an authority in your field.
A blog is an excellent platform to showcase your personality, style, and values. By sharing your thoughts, ideas, and experiences, you can create a unique and authentic personal brand that resonates with your target audience.
Blogging can help you connect with other professionals in your industry and build new relationships. You can expand your network and open new opportunities by engaging with your readers, responding to comments, and participating in online communities.
A blog is a powerful tool for increasing online visibility and improving search engine rankings. Creating high-quality content optimized for search engines can attract more traffic to your website and increase your online exposure.
Keywords and how they affect your SEO
Keywords play a significant role in search engine optimization (SEO) as they help search engines understand the content and purpose of a website.
By including relevant and targeted keywords in your website content, meta tags, and URLs, you can increase your website’s visibility and rankings on search engine results pages (SERPs).
However, using keywords strategically and sparingly is essential to avoid being penalized by search engines for keyword stuffing. Instead, aim to use long-tail keywords, which are more specific and have less competition, and incorporate them naturally into your content.
Additionally, consider using variations of your target keywords and incorporating them into your website’s headings, alt tags, and internal links. This helps search engines understand the context of your content and improves the user experience by making it easier to navigate your website.
Are you gaining followers through social media?
Having a community of followers on social media is becoming increasingly crucial for businesses. Social media platforms allow businesses to reach a larger audience and gain exposure. Having a community of followers on social media can help companies to increase their brand awareness and reach a larger audience. This can lead to more sales and customer engagement.
Social media provides businesses with direct communication with their customers. Businesses can easily interact with their customers, answer questions, and provide customer support by having a community of followers on social media. This can improve customer engagement and help businesses build stronger customer relationships.
Social media platforms provide businesses with various marketing opportunities. Businesses can easily promote their products or services, launch new products, and run social media campaigns by having a community of followers on social media. This can help businesses increase their sales and grow their customer base. Having a community of followers on social media is crucial for businesses looking to improve their brand awareness, engage with their customers, and enhance their marketing opportunities.
In conclusion, we discussed how having relevant blog content can affect the traffic to your site and how SEO and keywords can play a significant role in how your website ranks. Creating a community of followers on social media can also increase your traffic.
Jameela Adams At Your Service is here to help you bring your Passion Project to Life. Jameela Adams is a passionate entrepreneur and business consultant who wants to help you succeed.
Check out her blog, the Problem & Solution Series, for tips and advice.
Also, check out The Jameela Adams Experience podcast every Friday. Jameela delves into a wide range of topics, including interviews with inspiring guests and personal stories that resonate with listeners.
