Entrepreneurs keep screaming into the void, hoping their audience will magically “engage.” They post, they pray, they refresh, and still—tumbleweeds.
The real issue?
Most business owners don’t give their audience an actual place to be a community. No home base. Which leads to no insider space and, unfortunately, no spot where people feel safe enough to open up, share wins, vent, or say, “Sis, I’m struggling.”
And without that? Your audience is watching from the sidelines, not stepping into the game.
You need a shared space—a digital living room where the conversation doesn’t end when your post does.
Listed are five reasons why creating a space for your audience is necessary for an entrepreneur, and how you can build a community. Let’s get into it!
Engagement Is One-Sided
The Problem:
You’re posting content, right? Blogs, social media, podcasts, videos—but where’s the engagement? Crickets. You’re talking to your audience, but they’re not talking back. Most businesses don’t realize that the reason engagement feels so one-sided is because they haven’t created a place where their audience can truly engage.
The Solution:
Build a shared space for your audience—a private Facebook group, a Slack/Discord channel, or a Zoom call. It gives people a chance to talk to you, but more importantly, talk to each other. This back-and-forth not only increases engagement but builds relationships—the kind of connections that keep people coming back, participating, and inviting their friends.
You’re Just Another Brand in a Sea of Noise
The Problem:
In today’s digital world, your audience is bombarded with messages. They are getting posts from their favorite influencers along with ads and emails. It can be exhausting. Unfortunately, your posts are getting lost in that sea of noise, and your content gets drowned out. So how do you stand out? You can’t just keep shouting for attention.
The Solution:
Creating a shared space turns up the volume in a way that cuts through the noise. A dedicated community creates a sense of exclusivity—where your audience can engage in ways that don’t feel like they’re just being sold to. When your audience feels like they’re part of something special, they stay loyal. It’s your chance to create a space where real conversations can happen—not just a feed of content they scroll past.
You’re Missing Out on Valuable Insights
The Problem:
When you post, you hear crickets. Why? Because your audience is passive. They might like a post, but are they really paying attention? Do they have the opportunity to voice what they truly think? Are you missing out on valuable feedback, ideas, or struggles that could help improve your products or services?
The Solution:
A shared space gives your audience a platform to really speak. Whether it’s feedback, questions, or challenges, this is where you can tap into the pulse of your community. It’s not just about hearing from a few loud voices in the comments—it’s about creating a place where people feel safe to share their real thoughts. These spaces also let you test ideas in real time and fine-tune your offerings based on what your community needs.
Growth is Stagnant
The Problem:
You’ve got a solid audience, but your growth has plateaued. You’ve posted your content, but now it feels like you’ve hit a wall. People aren’t sharing your posts, tagging their friends, or joining your email list. How do you break through that growth barrier?
The Solution:
When people feel like they’re part of a community, they’re more likely to advocate for it. Creating a shared space turns passive followers into active community members. When people connect and interact with each other, they feel more invested in the community, and naturally, they’ll share it. This encourages organic growth—because your members will start bringing their friends, sharing the space, and talking about you when you’re not around.
Audience Fatigue
The Problem:
Your audience is overwhelmed. They’re tired of being sold to, tired of endless content, and tired of the same old “follow us for updates!” But they still need support, inspiration, and guidance—so how do you keep them engaged without burning them out?
The Solution:
A shared space provides a breather from the content overload. People need space to breathe and process without feeling like they’re being constantly marketed to. It’s the perfect place for a mix of casual conversation, celebration of wins, sharing struggles, and getting support from peers. These spaces help your audience feel more connected to your mission and to each other, which gives them an emotional reason to stay connected long-term.
Bottom Line: Create Spaces Where People Talk Back
Hey, your voice really matters! Giving your audience a spot to share their thoughts can change the game. Creating a space where they feel seen and heard is super important. Isn’t that what we all want? These kinds of spaces help your audience connect with your mission and with each other, giving them a real reason to stick around for the long haul.
Drop a comment and tell me:
What’s your biggest struggle when it comes to building an engaged audience?
Let’s talk about it—and build something stronger together.
Need more inspiration with a little sass? Then tune in to The Jameela Adams Experience podcast every Friday.
