So here’s the thing—your website might look nice, check all the boxes, and function just fine. But if it’s not connecting, converting, or sparking any kind of reaction, then it’s just floating out there in internet space, blending in with everyone else.
Problem: My website doesn’t stand out from competitors.
You’ve worked too hard and poured too much into your business for your website to feel… generic. If your site doesn’t reflect who you are or what makes your brand special, how can it stand out from the crowd?
Solution: Ways to personalize your site with content and design.
It’s time to bring your voice to the forefront. Your website should do more than just display your services—it should feel like you. Let’s talk about how to personalize both your content and design so your site truly represents your unique style and message. To learn how to use your website to showcase your unique voice, keep reading.
Let Your Voice Lead the Way
Your website copy should sound like you—clear, confident, and conversational. Ditch the stiff, corporate language and speak to your audience in a way that feels natural. If you’re warm and friendly, let that tone show up on your homepage, your service pages, and especially your About page.
Try this: Record yourself explaining what you do to a potential client, then use that language as inspiration for your copy. You’ll sound more authentic and less scripted.
Share Content That Reflects Your Values
Your site is a great place to let people see what matters to you—whether that’s empowering women, building community, or staying true to your craft. Use your blog, podcast, or video content to share stories, insights, and lessons that reflect your mission and personality. This not only builds trust—it creates connection.
Choose Visuals That Match Your Energy
Colors, fonts, images—they all tell a story before anyone reads a single word. Use visuals that represent your personality and speak to your ideal audience. That might mean soft earth tones and a calming layout, or it could be bold colors and confident lines.
Pro Tip: Invest in a brand photoshoot or curate visuals that show real people, real moments, and real connection.
Add Personal Touches Throughout Your Site
It’s the little things—like a welcoming headline, a thoughtful quote, or a personalized contact page—that make visitors feel like they’re engaging with a real person, not just a brand. These small touches can leave a big impression.
And don’t be afraid to share your journey. Your story matters.
Give It Your Signature Style
What’s something only you would say or do? Maybe it’s a creative blog title, a playful welcome message, or a short audio clip on your homepage. Find a way to weave in something unmistakably you. That signature touch will help people remember you—and feel like they already know you.
How to Use Your Website to Showcase Your Unique Voice
Your website should be more than just functional—it should be personal. When you align your content and design with your authentic voice, your audience is more likely to connect, engage, and take that next step.
You don’t have to be flashy. You just have to be real.
Your Challenge
Feeling like your site could use a little more you? Start small—rewrite your About page, update your brand photos, or change that homepage headline to something more authentic. And if you’re up for it, drop a comment below: What’s one part of your website you want to refresh with your voice?
Don’t forget to subscribe to the Problem & Solution Series for these and other valuable tips and advice. For additional inspiration, listen to The Jameela Adams Experience podcast, available every Friday.
