Crafting Offers That Are Unapologetically Yours
Let’s be real — in a world where every other business is selling the same tired offers, sounding like every other “coach” online, standing out is no longer a nice-to-have. It’s a must. Your people can smell generic from a mile away, and cookie-cutter offers? They’re about as tasty as stale crackers. It’s time to craft products and services that have you stamped all over them. The kind that makes your ideal audience say, “Yep. This is exactly what I’ve been looking for.”
The Problem: The Sea of Same
Blending is the biggest challenge we all face as entrepreneurs. It’s like we try to fit in this mold and be like everyone else. The online space is flooded with copycat offers — cookie-cutter courses, generic coaching packages, and services that scream “me too.” The result? You’re competing in a race to the bottom, chasing price-sensitive clients who have zero loyalty and a short attention span.
If your offer doesn’t stand out as uniquely you, you’re leaving money on the table and struggling to create deep connections with the people who need you most.
The Solution: Build Offers That Speak Your Language
Here’s the good news — you don’t have to sound like everyone else. In fact, you shouldn’t. You have a story, a voice, a vibe that no one can replicate. Here’s how to craft offers that stand out:
Dig into What Makes You, You
What’s your experience? Your approach? What’s that one thing you say or do that lights up your clients? Build your offer from that. This is where you’ll find the authenticity that sets your offer apart. For instance, if you share a unique technique or philosophy that has benefited your clients, make it the TOP feature of your offerings. Dig into what makes you, you!
Get Specific about Whom You Serve
When you’re trying to talk to everybody, you miss that important somebody. Identify your ideal client down to the quirks. What’s keeping her up at night? What words does she use? Speak directly to her. Learn about her shopping habits and get to know your clients’ pain points. This will make your offers stand out even more.
Solve a Specific Problem
Get laser-focused. Build an offer that solves a specific, urgent problem — the one that your ideal client can’t stop thinking about. For example, instead of offering a generic business coaching package, you might provide a program specifically designed to help creatives scale their businesses online. By targeting their concerns, you’ve given them a curated solution to their problem.
Create an Experience
People don’t just want a service or a product; they’re really after an experience. It’s all about bringing your unique voice and vibe into what you do.
A great way to make this happen is by weaving your style into your branding elements during every interaction with clients. Think about your communication style, packaging, and how you follow up with them—let it all reflect who you are!
Test, Refine, Repeat
Try it out. Get feedback. Refine your offer until it’s so aligned with your voice and your audience that saying “yes” becomes a no-brainer. Remember, to Try-Tweak-Toss your process to get the right offer for your client.
Ditch the Cookie Cutter: Crafting Offers That Are Unapologetically Yours
The entrepreneurs who rise above the noise are the ones brave enough to build offers that are 100% theirs. No templates, no generic pitches — just bold, authentic, and aligned with their voice. So, ditch the cookie-cutter, and craft an offer that shines like only you can.
Don’t forget to subscribe to the Problem & Solution Series for these and other valuable tips and advice. For additional inspiration, listen to The Jameela Adams Experience podcast, available every Friday.
