Using Social Media to Share Your Entrepreneurial Story
Social media is one of the most powerful tools at our disposal as entrepreneurs. But for many women over 40, it can feel intimidating—like you’re entering a noisy room where everyone else already knows what to say. The truth? You don’t have to be the loudest or trendiest voice in the room to make an impact. Your authentic story is what will get you noticed. When you show up consistently and let people in on your journey, you create real connections that amplify your message.
PROBLEM – “I’m Not Sure If I Can Do This Social Media Thing.”
Many entrepreneurs over 40 shy away from social media, thinking it’s either too overwhelming or too inauthentic. They feel stuck in comparison mode, unsure how to stand out without feeling like they’re shouting into the void.
SOLUTION – Amplify Your Unique Story
The truth? Social media isn’t about fitting into someone else’s mold—it’s about amplifying your own unique story. As an entrepreneur, you have to remember, YOU ARE YOUR BRAND. So, stepping into the socials is something that is necessary and purposeful.
The following are ways to navigate social media without losing yourself or your voice in the process:
Share What Moves You
People connect with your journey and your passion. Share what moves you and why you’re doing this work—it’s the foundation of your influence. We often lose sight of what keeps us going, and that’s ok. But when you refocus on why you do what you do, you can build your community.
Check This Out: Alexa Curtis, a Connecticut native, leveraged TikTok to share her love for her hometown, leading to a thriving community centered around her brand. (CT Insider)
Be Consistent, Not Perfect
You don’t have to post every day, but you do need to show up regularly. Imperfect action beats overthinking every single time. So, get on your phone and talk. The more you do it, the more comfortable you’ll become.
Tip: Embrace platforms like LinkedIn, which, despite evolving features, remain valuable for entrepreneurs to share behind-the-scenes content and build a public presence. (The Times)
Embrace the Power of Video & Audio
Short videos, audio clips, and live streams let your audience see and hear you in real time. This builds trust and connection like nothing else. Talk about how you got started baking cakes because your kids were allergic to gluten, and you wanted them not to feel left out at birthday parties. Make it personable and authentic. Show the process of gathering your ingredients and baking your scrumptious red velvet cupcakes. Your audience would love that, and they will appreciate your realness.
Check This Out: Live videos convey your true brand and culture because they are often unscripted and imperfect, making your business more relatable. (StartupNation)
Focus on Community, Not Numbers
It’s easy to get caught up in followers and likes; we’ve all been there. But the reality is that vanity markers don’t tell the real story about who you are and how you can answer the pain points of your community. When connecting with real people, focus on engaging in conversations that build meaningful relationships. Remember, you’re the expert in your industry and have the answers that people need.
Case Study: Jesseca Dupart transformed her hair salon into a multimillion-dollar brand through strategic social media marketing, emphasizing community support and authentic storytelling. (Wired)
Using Social Media to Share Your Entrepreneurial Story
If you’re ready to find your voice and grow your influence, start small and stay consistent. Social media is a tool—it’s your message and your story that make it powerful.
Don’t forget to subscribe to the Problem & Solution Series for these and other valuable tips and advice. For additional inspiration, listen to The Jameela Adams Experience podcast, available every Friday.
Resources: Dax, David. (2020, April 21). One Woman’s Instagram-Fueled Ascent to ‘Boss Lady Status’. Wired.com
Loyst, Meagan. (2025, April 7). LinkedIn has changed but it’s still a useful tool for start-ups. The Times
Lutge, Kathern. (2025, May 30). How TikTok Shop works: Connecticut native builds community through love for her state. CT Insider
Thiefels, J. (2018, October 26). How to Tell Your Brand Story in Social Media (and Why Should) StartupNation.com
Featured image: Jameela Adams
